Browsing Kristiania Open Archive by Author "Dimude, Ifeoma Angelica Z."
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Examining the relative impact of professional profile images and facial expressions in small business-to-business marketing online
Pawar, Sanchit; Fagerstrøm, Asle; Dimude, Ifeoma Angelica Z.; Sigurdsson, Valdimar; Eriksson, Niklas (Peer reviewed; Journal article, 2019)This article responds to a call for research on the context-specific effects of human images in different online contexts. This study investigates how inherent facial expressions in a consultant’s profile image influence ...