Blar i Kristiania Open Archive på forfatter "Menon, R.G. Vishnu"
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How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
Menon, R.G. Vishnu; Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle; Sørensen, Herborg; Marteinsdóttir, Helena Gunnars; Foxall, Gordon R. (Journal article; Peer reviewed, 2019) -
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
Sigurdsson, Valdimar; Larsen, Nils Magne; Folwarczny, Michał; Fagerstrøm, Asle; Menon, R.G. Vishnu; Sigurdardottir, Freyja Thoroddsen (Peer reviewed; Journal article, 2023)As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors ... -
Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels
Sigurdsson, Valdimar; Larsen, Nils Magne; Palsdottir, Rakel Gyda; Folwarczny, Michal; Menon, R.G. Vishnu; Fagerstrøm, Asle (Peer reviewed; Journal article, 2022) -
Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels
Sigurdsson, Valdimar; Larsen, Nils Magne; Palsdottir, Rakel Gyda; Folwarczny, Michal; Menon, R.G. Vishnu; Fagerstrøm, Asle (Peer reviewed; Journal article, 2022) -
Social media: Where customers air their troubles—How to respond to them?
Sigurdsson, Valdimar; Larsen, Nils Magne; Gudmundsdottir, Hulda Karen; Alemu, Mohammed Hussen; Menon, R.G. Vishnu; Fagerstrøm, Asle (Peer reviewed; Journal article, 2021)