Blar i Øvrige samlinger på forfatter "Pawar, Sanchit"
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Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption
Pawar, Sanchit; Fagerstrøm, Asle; Sigurdsson, Valdimar; Arntzen, Erik (Peer reviewed; Journal article, 2023)Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this ... -
Examining the relative impact of professional profile images and facial expressions in small business-to-business marketing online
Pawar, Sanchit; Fagerstrøm, Asle; Dimude, Ifeoma Angelica Z.; Sigurdsson, Valdimar; Eriksson, Niklas (Peer reviewed; Journal article, 2019)This article responds to a call for research on the context-specific effects of human images in different online contexts. This study investigates how inherent facial expressions in a consultant’s profile image influence ... -
An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks
Pawar, Sanchit; Fagerstrøm, Asle; Sigurdsson, Valdimar (Peer reviewed; Journal article, 2020) -
An Explorative Study on the Impact of Antecedent Mood States on Consumers’ Evaluation of Hotels Online
Pawar, Sanchit; Fagerstrøm, Asle; Suaphuk, Gesaneephorn; Eriksson, Niklas (Chapter, 2021) -
Investigating the factors of customer experiences using real-life text-based banking chatbot: a qualitative study in Norway
Holtmoen Petersson, Anine; Pawar, Sanchit; Fagerstrøm, Asle (Peer reviewed; Journal article, 2023)In recent times, banks have increasingly started using chatbots to offer round-the-clock customer service. However, customers experience with this type of technology is not well understood. The aim of this study was to get ... -
THE POTENTIAL OF USING NEURO-IS TO UNDERSTAND CONSUMER’S APPROACH-AVOIDANCE MOTIVATION IN ONLINE GROCERY RETAIL
Pawar, Sanchit; Fagerstrøm, Asle; Sigurdsson, Valdimar (Chapter, 2017)There is a request for research to examine consumer-purchasing behavior in online grocery retailing. By definition, behavior includes both cognition and observable responses. Neuro-Information Systems (NeuroIS) is a framework ... -
The relative impact of QR codes on omnichannel customer experience and purchase intention
Kjeldsen, Kimberley; Nodeland, Margrete; Fagerstrøm, Asle; Pawar, Sanchit (Peer reviewed; Journal article, 2023)This study explores the relative impact of quick response (QR) codes in an omnichannel customer situation. A conjoint experiment was conducted where participants (n=53) assigned scores to stimuli cards according to experience ... -
The relative importance of healthy food labels when shopping for groceries online
Fagerstrøm, Asle; Richartz, Philip; Pawar, Sanchit; Larsen, Nils Magne; Sigurdsson, Valdimar; Eriksson, Niklas (Peer reviewed; Journal article, 2019)Healthy food labels are a widely used form of intervention that nudges consumers towards healthier choices. This study investigates the relative importance of healthy food labels on the consumers’ online choice of grocery. ... -
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-08-14)This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) indicate ... -
The marketing firm and co‐creation: The case of co‐creation by LEGO
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Foxall, Gordon R.; Pawar, Sanchit (Journal article; Peer reviewed, 2019-08-13)This article discusses the marketer and customer co‐creation process within the context of bilateral contingencies. Bilateral contingencies occur when the marketers' behavior is reinforced (and/or punished) by the customers' ... -
Using neuro-IS/ consumer neuroscience tools to study healthy food choices: a review
Folwarczny, Michal; Pawar, Sanchit; Sigurdsson, Valdimar; Fagerstrøm, Asle (Peer reviewed; Journal article, 2019)Dietary choices are one of the main drivers of preventable health issues such as obesity or diabetes. Food choice is a complex behavior that is hard to measure with traditional, paper, and pencil-based methods. Neuro-Information ...