Blar i Vitenskapelige publikasjoner fra Institutt for markedsføring på tidsskrift "Current Issues in Tourism"
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Creating positive memory in staged experiences through sensory tools
(Peer reviewed; Journal article, 2021)This research investigates the link between the degree of sensory stimulation and positive memory in staged experiences. First, a field study on how two museums used sensory tools in their experience design was conducted. ...