One More Turn after the Algorithmic Turn? Spotify’s Colonization of the Online Audio Space
Peer reviewed, Journal article
Published version
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https://hdl.handle.net/11250/3083721Utgivelsesdato
2023Metadata
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In the last decade, development of algorithmic recommendation systems has constituted the main competitive factor between music streaming services. In this article, we identify how a new turn, labelled ‘the auxiliary services phase’, is rising to prominence. We analyze Spotify’s move from being a mere music distributor, to becoming a general provider of audiovisual content – involving investments in podcasts, vodcasts, audiobooks, etc. – where expanded service offerings and exclusive content development constitute increasingly important platform strategies. Although this turn empowers innovation, it is worrisome from a music industry perspective as it challenges power balances between music industry and platform actors.