Browsing Kristiania Open Archive by Author "Yasiukovich, Siarhei"
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Social CRM in SMEs: A Systematic Literature Review
Yasiukovich, Siarhei; Haddara, Moutaz (Peer reviewed; Journal article, 2021)mall and medium-sized enterprises (SMEs) are the prime movers of economic progress. The pace of digital disruption enables SMEs to innovate and flourish by strategically combining social media use with customer engagement ...