Blar i Kristiania Open Archive på forfatter "Foxall, Gordon R."
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How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
Menon, R.G. Vishnu; Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle; Sørensen, Herborg; Marteinsdóttir, Helena Gunnars; Foxall, Gordon R. (Journal article; Peer reviewed, 2019) -
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-08-14)This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) indicate ... -
The marketing firm and co‐creation: The case of co‐creation by LEGO
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Foxall, Gordon R.; Pawar, Sanchit (Journal article; Peer reviewed, 2019-08-13)This article discusses the marketer and customer co‐creation process within the context of bilateral contingencies. Bilateral contingencies occur when the marketers' behavior is reinforced (and/or punished) by the customers' ... -
The Marketing Firm: Retailer and consumer contingencies
Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-07-24) -
The Marketing Firm: Retailer and consumer contingencies
Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-07-24) -
The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation
Sigurdsson, Valdimar; Larsen, Nils Magne; Sigfussdottir, Arna Dogg; Fagerstrøm, Asle; Alemu, Mohammed H.; Folwarczny, Michal; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-08-05)