Browsing Kristiania Open Archive by Author "Haugan, Håkon Jesper Holte"
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The Effects of Perceptual and Conceptual Priming on Attention and Evaluation in Commercial Breaks
Haugan, Håkon Jesper Holte; Hagen, Monica (Master thesis, 2015-11-23)While a vast number of studies have examined the effect of priming on positive evaluation towards an object, little research has been done on its effect on attention. Priming’s effect on positive evaluation has generally ...