Browsing Kristiania Open Archive by Author "Lervik-Olsen, Line"
Now showing items 1-4 of 4
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Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
Caruelle, Delphine Sylvie Sophie; Shams, Poja; Gustafsson, Anders; Lervik-Olsen, Line (Peer reviewed; Journal article, 2022)After years of using AI to perform cognitive tasks, marketing practitioners can now use it to perform tasks that require emotional intelligence. This advancement is made possible by the rise of afective computing, which ... -
The Clock is Ticking—Or Is It? Customer Satisfaction Response to Waiting Shorter vs. Longer than Expected During a Service Encounter
Caruelle, Delphine Sylvie Sophie; Lervik-Olsen, Line; Gustafsson, Anders (Peer reviewed; Journal article, 2023)Customer waits are commonplace in retail settings. To develop efficient wait management strategies, retailers need insights into how customers respond to waiting during service encounters. An intuitive insight supported ... -
Competing through innovation: Let the customer judge!
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. (Peer reviewed; Journal article, 2022)Although customers are the final judges of innovations, their opinions on firms’ innovations are rarely listened to. In this article, we developed a novel model for examining the antecedents and consequences of perceived ... -
Hvordan balansere mellom digitale og sosiale innovasjoner
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. (Peer reviewed; Journal article, 2021)Ledere som ønsker at deres bedrift skal være relevant og attraktiv, må bedre balansere forholdet mellom to innovasjonsstrategier: digitalisering av kundefronten og innovasjoner forankret i samfunnsansvar. Sistnevnte kaller ...