Browsing Studentarbeider fra Institutt for markedsføring by Author "Karlsen, Tonje Elise"
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CSR in Controversial Industries: Can the Norwegian Oil and Gas Industry Benefit From Communicating their Environmental CSR Efforts?
Karlsen, Tonje Elise (Master thesis, 2020-06-23)As corporate social responsibility (CSR) initiatives are used more frequently as a marketing tactic, research is lacking on the subject with regard to controversial industries. The aim of this study is to ...