Browsing Vitenskapelige publikasjoner fra Institutt for markedsføring by Issue Date
Now showing items 1-20 of 29
-
The value of cultivating norms for market orientation in professional service firms
(Journal article; Peer reviewed, 2018) -
Differences in rates and odds for emergency caesarean section in six Palestinian hospitals: A population-based birth cohort study
(Journal article; Peer reviewed, 2018-03-02)Objective To assess the differences in rates and odds for emergency caesarean section among singleton pregnancies in six governmental Palestinian hospitals. Design A prospective population-based birth cohort study. Setting ... -
Preferences for urban building materials: Does building culture background matter?
(Journal article; Peer reviewed, 2018-08-17) -
Too much of a good thing? Consumer response to strategic changes in brand image
(Journal article; Peer reviewed, 2019-01-28) -
Kjøp av tjenester til hjemmet- Diskursiv normalisering- morlask motstand
(Journal article; Peer reviewed, 2019-12-03)Det kjøpes lite tjenester til hjemmet. Vår kvantitative undersøkelse avdekker også stor motstand mot kjøp av tjenester i hjemmet. I den offentlige diskursen, derimot, fremstilles det som om slike tjenester etterspørres i ... -
Ready for digital transformation? The effect of organisational readiness, innovation, airport size and ownership on digital change at airports
(Peer reviewed; Journal article, 2020)This study investigates the effect of organisational readiness, innovation and airport size and ownership on digital change at airports. Data is collected from a survey of managers at 94 airports worldwide and analysed ... -
Jubelåret og odelsretten: Om naturalisering av eiendomsrett og arverett
(Peer reviewed; Journal article, 2020)«Plötsligt sitter man der, i arvingen Istvans kök.» I det svenske TV-programmet Okjänd arving oppsøker to journalister arvinger som knapt har hatt en relasjon til avdøde, som ikke vet om dødsfallet og som derfor ikke har ... -
Travelling with a Guide Dog: Experiences of People with Vision Impairment
(Peer reviewed; Journal article, 2021)There is considerable research on people with vision impairment (PwVI) in the transport, travel and tourism sectors, which highlights the significance of real-time information and consistency in services to accessibility. ... -
Segmentation of passenger preferences for using digital technologies at airports in Norway
(Peer reviewed; Journal article, 2021)Airports are increasingly focused on implementing digital technologies at key stages of the airport journey to enhance the passenger experience. However, passengers have different preferences. TwoStep Cluster Analysis is ... -
Creating positive memory in staged experiences through sensory tools
(Peer reviewed; Journal article, 2021)This research investigates the link between the degree of sensory stimulation and positive memory in staged experiences. First, a field study on how two museums used sensory tools in their experience design was conducted. ... -
An assessment of air passenger confidence a year into the COVID-19 crisis: A segmentation analysis of passengers in Norway
(Peer reviewed; Journal article, 2021)The COVID-19 crisis has become the most intense and long-lasting in the history of aviation. There is already a significant literature on the immediate impact of the outbreak, as well as on speculation on the future evolution ... -
An exploratory and confirmatory composite analysis of a scale for measuring privacy concerns
(Peer reviewed; Journal article, 2021)This paper reports a confirmatory composite analysis of a scale for measuring privacy concerns, and the effect of privacy concerns on the willingness to provide personal data. The analysis is based on 468 survey responses, ... -
COVID-19 and vision impairment: Constraints negotiation, participation, and well-being during lockdown in the United Kingdom
(Peer reviewed; Journal article, 2021)In response to the Coronavirus disease, the United Kingdom (UK) government introduced lockdown measures requiring people to isolate and adhere to social distancing. This article uses Constraints Negotiation Theory to examine ... -
Smarte kontrakter kan hindre grønnvasking
(Peer reviewed; Journal article, 2021) -
Airport service quality and passenger satisfaction : the impact of service failure on the likelihood of promoting an airport online
(Peer reviewed; Journal article, 2021)Based on the analysis of 2278 online passenger ratings of airports worldwide, this study uses a standard multinomial logit model to determine the likelihood of a passenger being a promoter of an airport when a service ... -
The provision of service information for public transport
(Chapter, 2021) -
A working holiday: From home to destination with a guide dog
(Chapter, 2021) -
Sustainable development and greenwashing: How blockchain technology information can empower green consumers
(Peer reviewed; Journal article, 2022)The unethical behavior of greenwashing threatens the growth of sustainable products and markets. Greenwashing degrades essential efforts to reduce climate change and pollution and to promote social justice. False marketing ... -
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
(Peer reviewed; Journal article, 2022)After years of using AI to perform cognitive tasks, marketing practitioners can now use it to perform tasks that require emotional intelligence. This advancement is made possible by the rise of afective computing, which ... -
The role of accelerators in shaping entrepreneurial identity
(Peer reviewed; Journal article, 2022)This study explores how a Norwegian accelerator influenced the entrepreneurial identity of those accellerated.The importance of entrepreneurial identity, or how entrepreneurs see themselves and their business ventures, is ...