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dc.contributor.authorAbidin, Crystal
dc.contributor.authorHansen, Kjeld S.
dc.contributor.authorMathilde, Hogsnes
dc.contributor.authorNewlands, Gemma Elisabeth Marjorie
dc.contributor.authorNielsen, Mette Lykke
dc.contributor.authorNielsen, Louise Yung
dc.contributor.authorSihvonen, Tanja
dc.date.accessioned2022-07-07T07:32:14Z
dc.date.available2022-07-07T07:32:14Z
dc.date.created2020-06-15T08:29:26Z
dc.date.issued2020
dc.identifier.citationNordic Journal of Media Studies. 2020, 2 (1), 71-83.en_US
dc.identifier.issn2003-184X
dc.identifier.urihttps://hdl.handle.net/11250/3003360
dc.description.abstractThis article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coherence in the Nordic context that allows for the Danish, Finnish, Norwegian, and Swedish influencer industries to be viewed as a collaborative entity. It then reviews the status of income and tax procedures, and the regulation of commercial disclosures for influencers in the Nordic region. It is hoped that this research contributes to strengthening the integrity and rigour of the Nordic influencer industry to serve as a model for other regional networks of influencers.en_US
dc.language.isoengen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.titleA Review of Formal and Informal Regulations in the Nordic Influencer Industryen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.source.pagenumber71-83en_US
dc.source.volume2en_US
dc.source.journalNordic Journal of Media Studiesen_US
dc.source.issue1en_US
dc.identifier.doihttps://doi.org/10.2478/njms-2020-0007
dc.identifier.cristin1815410
dc.relation.projectThe Danish Working Environment Research Funden_US
dc.relation.projectNorges forskningsråd: 275347en_US
dc.relation.projectHandelsrådetsen_US
dc.relation.projectMMTC at Jönköping University, Swedenen_US
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.fulltextoriginal
cristin.qualitycode1


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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