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dc.contributor.authorPawar, Sanchit
dc.contributor.authorFagerstrøm, Asle
dc.contributor.authorDimude, Ifeoma Angelica Z.
dc.contributor.authorSigurdsson, Valdimar
dc.contributor.authorEriksson, Niklas
dc.date.accessioned2022-07-15T09:41:40Z
dc.date.available2022-07-15T09:41:40Z
dc.date.created2019-04-09T11:57:44Z
dc.date.issued2019
dc.identifier.citationInteracting with computers. 2019, 31 (1), 83-94.en_US
dc.identifier.issn0953-5438
dc.identifier.urihttps://hdl.handle.net/11250/3005712
dc.description.abstractThis article responds to a call for research on the context-specific effects of human images in different online contexts. This study investigates how inherent facial expressions in a consultant’s profile image influence the likelihood to contact tendency of small business-to-business website visitors. The results from a conjoint study (n = 67) demonstrate that a consultant’s profile image with a smiling facial expression induced a higher likelihood to contact tendency. While the absence of a profile image reduced this tendency, relatively more than an image with a neutral facial expression. In light of these results, implications for small businesses as well as suggestions for future research are discussed.en_US
dc.language.isoengen_US
dc.titleExamining the relative impact of professional profile images and facial expressions in small business-to-business marketing onlineen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionsubmittedVersionen_US
dc.source.pagenumber83-94en_US
dc.source.volume31en_US
dc.source.journalInteracting with computersen_US
dc.source.issue1en_US
dc.identifier.doi10.1093/iwc/iwz005
dc.identifier.cristin1691071
cristin.unitcode1615,10,10,0
cristin.unitnameInstitutt for teknologi
cristin.ispublishedtrue
cristin.fulltextpreprint
cristin.qualitycode2


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