dc.contributor.author | Pawar, Sanchit | |
dc.contributor.author | Fagerstrøm, Asle | |
dc.contributor.author | Dimude, Ifeoma Angelica Z. | |
dc.contributor.author | Sigurdsson, Valdimar | |
dc.contributor.author | Eriksson, Niklas | |
dc.date.accessioned | 2022-07-15T09:41:40Z | |
dc.date.available | 2022-07-15T09:41:40Z | |
dc.date.created | 2019-04-09T11:57:44Z | |
dc.date.issued | 2019 | |
dc.identifier.citation | Interacting with computers. 2019, 31 (1), 83-94. | en_US |
dc.identifier.issn | 0953-5438 | |
dc.identifier.uri | https://hdl.handle.net/11250/3005712 | |
dc.description.abstract | This article responds to a call for research on the context-specific effects of human images in different online contexts. This study investigates how inherent facial expressions in a consultant’s profile image influence the likelihood to contact tendency of small business-to-business website visitors. The results from a conjoint study (n = 67) demonstrate that a consultant’s profile image with a smiling facial expression induced a higher likelihood to contact tendency. While the absence of a profile image reduced this tendency, relatively more than an image with a neutral facial expression. In light of these results, implications for small businesses as well as suggestions for future research are discussed. | en_US |
dc.language.iso | eng | en_US |
dc.title | Examining the relative impact of professional profile images and facial expressions in small business-to-business marketing online | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | submittedVersion | en_US |
dc.source.pagenumber | 83-94 | en_US |
dc.source.volume | 31 | en_US |
dc.source.journal | Interacting with computers | en_US |
dc.source.issue | 1 | en_US |
dc.identifier.doi | 10.1093/iwc/iwz005 | |
dc.identifier.cristin | 1691071 | |
cristin.unitcode | 1615,10,10,0 | |
cristin.unitname | Institutt for teknologi | |
cristin.ispublished | true | |
cristin.fulltext | preprint | |
cristin.qualitycode | 2 | |