Blar i Kristiania Open Archive på forfatter "Fagerstrøm, Asle"
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The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping
Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; Jitkuekul, Premruedee; Sigurdsson, Valdimar; Larsen, Nils Magne (Peer reviewed; Journal article, 2022) -
The relative impact of QR codes on omnichannel customer experience and purchase intention
Kjeldsen, Kimberley; Nodeland, Margrete; Fagerstrøm, Asle; Pawar, Sanchit (Peer reviewed; Journal article, 2023)This study explores the relative impact of quick response (QR) codes in an omnichannel customer situation. A conjoint experiment was conducted where participants (n=53) assigned scores to stimuli cards according to experience ... -
The relative importance of healthy food labels when shopping for groceries online
Fagerstrøm, Asle; Richartz, Philip; Pawar, Sanchit; Larsen, Nils Magne; Sigurdsson, Valdimar; Eriksson, Niklas (Peer reviewed; Journal article, 2019)Healthy food labels are a widely used form of intervention that nudges consumers towards healthier choices. This study investigates the relative importance of healthy food labels on the consumers’ online choice of grocery. ... -
Smart Shopping Carts to Increase Healthier Food Purchase: A Conjoint Experiment
Erikson, Niklas; Fagerstrøm, Asle; Sigurdsson, Valdimar; Larsen, Nils Magne; Menon, Vishnu R.G. (Chapter, 2023)Shopping carts, in general, should be suitable for carrying smart technology in the retail store environment. Also, a smart shopping cart can present verbal motivating stimuli to increase healthier food purchases. A conjoint ... -
Smart Shopping Carts to Increase Healthier Food Purchase: A Conjoint Experiment
Eriksson, Niklas; Fagerstrøm, Asle; Sigurdsson, Valdimar; Larsen, Nils Magne; Menon, Vishnu R.G. (Chapter, 2023) -
Social media: Where customers air their troubles—How to respond to them?
Sigurdsson, Valdimar; Larsen, Nils Magne; Gudmundsdottir, Hulda Karen; Alemu, Mohammed Hussen; Menon, R.G. Vishnu; Fagerstrøm, Asle (Peer reviewed; Journal article, 2021) -
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-08-14)This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) indicate ... -
The marketing firm and co‐creation: The case of co‐creation by LEGO
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Foxall, Gordon R.; Pawar, Sanchit (Journal article; Peer reviewed, 2019-08-13)This article discusses the marketer and customer co‐creation process within the context of bilateral contingencies. Bilateral contingencies occur when the marketers' behavior is reinforced (and/or punished) by the customers' ... -
The Marketing Firm: Retailer and consumer contingencies
Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-07-24) -
The Marketing Firm: Retailer and consumer contingencies
Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-07-24) -
The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation
Sigurdsson, Valdimar; Larsen, Nils Magne; Sigfussdottir, Arna Dogg; Fagerstrøm, Asle; Alemu, Mohammed H.; Folwarczny, Michal; Foxall, Gordon R. (Journal article; Peer reviewed, 2019-08-05) -
Tired of Reminding Your Coworkers? : An Experimental Study on the Effects of Gamification on Task Performance
Hosseini Seydul, Changiz; Flo Humlung, Oda (Master thesis, 2020-05)Gamification is a rising trend in academia and an exciting concept for practitioners across different industries. There are many promising effects related to gamification, but all are related to increased engagement. One ... -
Understanding Client-Consultant Collaboration within Information Systems Design: A Case Study
Ngoc Nguyen, Linh Thi; Fagerstrøm, Asle (Peer reviewed; Journal article, 2021)This study provides an in-depth exploration of how clients and consultants collaborate in an outsourced design project and how this collaboration influenced the emerging design of an IS artifact. Findings show that the ... -
Using neuro-IS/ consumer neuroscience tools to study healthy food choices: a review
Folwarczny, Michal; Pawar, Sanchit; Sigurdsson, Valdimar; Fagerstrøm, Asle (Peer reviewed; Journal article, 2019)Dietary choices are one of the main drivers of preventable health issues such as obesity or diabetes. Food choice is a complex behavior that is hard to measure with traditional, paper, and pencil-based methods. Neuro-Information ...