Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this ...

This article responds to a call for research on the context-specific effects of human images in different online contexts. This study investigates how inherent facial expressions in a consultant’s profile image influence ...

This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ...

As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors ...

There is a request for research to examine consumer-purchasing behavior in online grocery retailing. By definition, behavior includes both cognition and observable responses. Neuro-Information Systems (NeuroIS) is a framework ...

Healthy food labels are a widely used form of intervention that nudges consumers towards healthier choices. This study investigates the relative importance of healthy food labels on the consumers’ online choice of grocery. ...

This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) indicate ...