Blar i Øvrige samlinger på forfatter "Dahlstrom, Robert"
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Better together? How evolution of co-branding alliance affects performance
Nygaard, Arne; Dahlstrom, Robert (Peer reviewed; Journal article, 2022)This study underscores the need to examine alliances via time series. Research that attempts to generalise from data collected at a single point in time is unlikely to be able to capture the dynamics associated with the ...