Blar i Øvrige samlinger på emneord "forbrukeradferd"
Viser treff 1-2 av 2
-
Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption
(Peer reviewed; Journal article, 2023)Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this ... -
Consumer brand post engagement on Facebook and Instagram – A study of three interior design brands
(Peer reviewed; Journal article, 2020)Social media has become an important part of consumers’ brand interaction. This study takes a content analysis research approach in order to investigate the content type of three interior brands’ postings on two popular ...