Browsing Publikasjoner fra Cristin - Høyskolen Kristiania by Journals "Proceedings of the International Conference on Electronic Business"
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Consumer brand post engagement on Facebook and Instagram – A study of three interior design brands
(Peer reviewed; Conference object, 2019)Social media has become an important part of consumers’ brand interaction. This study takes a content analysis research approach in order to investigate the content type of three interior brands’ postings on two popular ...