Blar i School of Economics, Innovation, and Technology på emneord "blikksporing"
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Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption
(Peer reviewed; Journal article, 2023)Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this ...