Browsing Vitenskapelige publikasjoner fra Institutt for teknologi by Subject "motivasjon"
Now showing items 1-1 of 1
-
Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption
(Peer reviewed; Journal article, 2023)Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this ...