Blar i Vitenskapelige publikasjoner fra Institutt for teknologi på forfatter "Khamtanet, Sirinna"
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Price consciousness as basis for Thai and Finnish young adults’ mobile shopping in retail stores
Eriksson, Niklas; Fagerstrøm, Asle; Khamtanet, Sirinna; Jitkuekul, Premruedee (Peer reviewed; Journal article, 2021)An increasing number of global consumers use their smartphones to shop for goods. This short paper aims to explore if a price-conscious decision-making style has a relationship with young adult consumers’ tendency to perform ...