Too much of a good thing? Consumer response to strategic changes in brand image

dc.contributor.author	Gaustad, Tarje
dc.contributor.author	Samuelsen, Bendik Meling
dc.contributor.author	Warlop, Luk
dc.contributor.author	Fitzsimons, Gavan J.
dc.date.accessioned	2019-05-20T09:26:59Z
dc.date.available	2019-05-20T09:26:59Z
dc.date.created	2019-04-16T11:31:03Z
dc.date.issued	2019-01-28
dc.identifier.citation	International Journal of Research in Marketing. 2019, 1-17.	nb_NO
dc.identifier.issn	0167-8116
dc.identifier.uri	http://hdl.handle.net/11250/2597983
dc.language.iso	eng	nb_NO
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/deed.no	*
dc.title	Too much of a good thing? Consumer response to strategic changes in brand image	nb_NO
dc.type	Journal article	nb_NO
dc.type	Peer reviewed	nb_NO
dc.description.version	acceptedVersion	nb_NO
dc.source.pagenumber	1-17	nb_NO
dc.source.journal	International Journal of Research in Marketing	nb_NO
dc.identifier.doi	10.1016/j.ijresmar.2019.01.001
dc.identifier.cristin	1692873
cristin.unitcode	1615,30,10,0
cristin.unitname	Institutt for markedsføring, økonomi og innovasjon
cristin.ispublished	true
cristin.fulltext	postprint
cristin.qualitycode	2

Med mindre annet er angitt, så er denne innførselen lisensiert som Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal