How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors

dc.contributor.author	Menon, R.G. Vishnu
dc.contributor.author	Sigurdsson, Valdimar
dc.contributor.author	Larsen, Nils Magne
dc.contributor.author	Fagerstrøm, Asle
dc.contributor.author	Sørensen, Herborg
dc.contributor.author	Marteinsdóttir, Helena Gunnars
dc.contributor.author	Foxall, Gordon R.
dc.date.accessioned	2020-07-09T11:07:01Z
dc.date.available	2020-07-09T11:07:01Z
dc.date.created	2019-06-06T10:09:32Z
dc.date.issued	2019
dc.identifier.citation	Journal of Air Transport Management. 2019, 79 .	en_US
dc.identifier.issn	0969-6997
dc.identifier.uri	https://hdl.handle.net/11250/2661612
dc.language.iso	eng	en_US
dc.rights	Navngivelse-Ikkekommersiell-DelPåSammeVilkår 4.0 Internasjonal	*
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/deed.no	*
dc.title	How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors	en_US
dc.type	Journal article	en_US
dc.type	Peer reviewed	en_US
dc.description.version	acceptedVersion	en_US
dc.source.volume	79	en_US
dc.source.journal	Journal of Air Transport Management	en_US
dc.identifier.doi	10.1016/j.jairtraman.2019.05.002
dc.identifier.cristin	1703113
dc.relation.project	Andre: Icelandair 215036	en_US
cristin.unitcode	1615,10,10,0
cristin.unitname	Institutt for teknologi
cristin.ispublished	true
cristin.fulltext	postprint
cristin.qualitycode	1

Med mindre annet er angitt, så er denne innførselen lisensiert som Navngivelse-Ikkekommersiell-DelPåSammeVilkår 4.0 Internasjonal