Better together? How evolution of co-branding alliance affects performance
| dc.contributor.author | Nygaard, Arne | |
| dc.contributor.author | Dahlstrom, Robert | |
| dc.date.accessioned | 2022-12-15T10:12:57Z | |
| dc.date.available | 2022-12-15T10:12:57Z | |
| dc.date.created | 2022-11-30T16:11:21Z | |
| dc.date.issued | 2022 | |
| dc.identifier.citation | The journal of business & industrial marketing. 2022. | en_US |
| dc.identifier.issn | 0885-8624 | |
| dc.identifier.uri | https://hdl.handle.net/11250/3037956 | |
| dc.description.abstract | This study underscores the need to examine alliances via time series. Research that attempts to generalise from data collected at a single point in time is unlikely to be able to capture the dynamics associated with the development of a joint venture and offers limited opportunity to make inferences about the causal order of relationships. The model based on longitudinal data reveals that the stage of an alliance influences the level of vertical control and ambiguity and the effect of control on role ambiguity. | en_US |
| dc.description.abstract | Better together? How evolution of co-branding alliance affects performance | en_US |
| dc.description.sponsorship | The authors are listed at random as both contributed equally to the development of this article. The U.S.-Norway Fulbright Foundation and the SUPTEK-program (Norwegian Research Council) provided funding for this study. The Norwegian Business School provided financial support for this project. In addition, Robert Dahlstrom received a fellowship from the U.S. Norway Fulbright Foundation that facilitated completion of this research in Oslo, Norway. Olav Haraldseid and his colleagues at Statoil (Equinor) are commended for their cooperation with the authors throughout the seven-year analysis of this strategic alliance. The authors also appreciate the data collection efforts of Vegard Gjeislid, Per Atle Gran, Anders Vaagan, Helena M. Persson, Kristian Wikre, Jan Magnus Eriksen, Lars-Martin Holm, Hans-Arne Thorsdal, Elin Westvik, and Christel Dahl Andersen. | en_US |
| dc.language.iso | eng | en_US |
| dc.rights | Navngivelse-Ikkekommersiell 4.0 Internasjonal | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/deed.no | * |
| dc.title | Better together? How evolution of co-branding alliance affects performance | en_US |
| dc.title.alternative | Better together? How evolution of co-branding alliance affects performance | en_US |
| dc.type | Peer reviewed | en_US |
| dc.type | Journal article | en_US |
| dc.description.version | acceptedVersion | en_US |
| dc.source.pagenumber | 12 | en_US |
| dc.source.journal | The journal of business & industrial marketing | en_US |
| dc.identifier.doi | 10.1108/JBIM-07-2022-0304 | |
| dc.identifier.cristin | 2086197 | |
| cristin.ispublished | true | |
| cristin.fulltext | postprint | |
| cristin.qualitycode | 1 |
Tilhørende fil(er)
Denne innførselen finnes i følgende samling(er)
Med mindre annet er angitt, så er denne innførselen lisensiert som Navngivelse-Ikkekommersiell 4.0 Internasjonal