Blar i Kristiania Open Archive på forfatter "Gustafsson, Anders"
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Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
Caruelle, Delphine Sylvie Sophie; Shams, Poja; Gustafsson, Anders; Lervik-Olsen, Line (Peer reviewed; Journal article, 2022)After years of using AI to perform cognitive tasks, marketing practitioners can now use it to perform tasks that require emotional intelligence. This advancement is made possible by the rise of afective computing, which ... -
The Clock is Ticking—Or Is It? Customer Satisfaction Response to Waiting Shorter vs. Longer than Expected During a Service Encounter
Caruelle, Delphine Sylvie Sophie; Lervik-Olsen, Line; Gustafsson, Anders (Peer reviewed; Journal article, 2023)Customer waits are commonplace in retail settings. To develop efficient wait management strategies, retailers need insights into how customers respond to waiting during service encounters. An intuitive insight supported ...