Blar i Kristiania Open Archive på emneord "purchase intention"
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Adoption and Impact of QR-codes in an Omnichannel Customer Experience; The Perspective of Consumer Electronics
(Master thesis, 2022)Physical retailers are struggling to compete against digital players. Providing a positive omnichannel customer experience instore has become a vigorous strategy to stay competitive in today’s retail environment. QR-codes ... -
The relative impact of QR codes on omnichannel customer experience and purchase intention
(Peer reviewed; Journal article, 2023)This study explores the relative impact of quick response (QR) codes in an omnichannel customer situation. A conjoint experiment was conducted where participants (n=53) assigned scores to stimuli cards according to experience ...