Browsing Kristiania Open Archive by Author "Richartz, Philip"
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An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation
Fagerstrøm, Asle; Richartz, Philip; Arntzen, Erik; Sigurdsson, Valdimar (Peer reviewed; Journal article, 2021)This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ... -
The relative importance of healthy food labels when shopping for groceries online
Fagerstrøm, Asle; Richartz, Philip; Pawar, Sanchit; Larsen, Nils Magne; Sigurdsson, Valdimar; Eriksson, Niklas (Peer reviewed; Journal article, 2019)Healthy food labels are a widely used form of intervention that nudges consumers towards healthier choices. This study investigates the relative importance of healthy food labels on the consumers’ online choice of grocery. ...