Browsing School of Economics, Innovation, and Technology by Subject "customer experience"
Now showing items 1-2 of 2
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Investigating the factors of customer experiences using real-life text-based banking chatbot: a qualitative study in Norway
(Peer reviewed; Journal article, 2023)In recent times, banks have increasingly started using chatbots to offer round-the-clock customer service. However, customers experience with this type of technology is not well understood. The aim of this study was to get ... -
The relative impact of QR codes on omnichannel customer experience and purchase intention
(Peer reviewed; Journal article, 2023)This study explores the relative impact of quick response (QR) codes in an omnichannel customer situation. A conjoint experiment was conducted where participants (n=53) assigned scores to stimuli cards according to experience ...