Browsing School of Economics, Innovation, and Technology by Author "Folwarczny, Michał"
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The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
Sigurdsson, Valdimar; Larsen, Nils Magne; Folwarczny, Michał; Fagerstrøm, Asle; Menon, R.G. Vishnu; Sigurdardottir, Freyja Thoroddsen (Peer reviewed; Journal article, 2023)As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors ...