Blar i School of Economics, Innovation, and Technology på tidsskrift "Journal of Business Research"
Viser treff 1-5 av 5
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Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
(Journal article; Peer reviewed, 2019) -
Competing through innovation: Let the customer judge!
(Peer reviewed; Journal article, 2022)Although customers are the final judges of innovations, their opinions on firms’ innovations are rarely listened to. In this article, we developed a novel model for examining the antecedents and consequences of perceived ... -
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
(Peer reviewed; Journal article, 2023)As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors ... -
Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels
(Peer reviewed; Journal article, 2022) -
Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels
(Peer reviewed; Journal article, 2022)