Blar i Vitenskapelige publikasjoner fra Institutt for markedsføring på dokumenttype "Journal article"
Viser treff 21-24 av 24
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Sustainable development and greenwashing: How blockchain technology information can empower green consumers
(Peer reviewed; Journal article, 2022)The unethical behavior of greenwashing threatens the growth of sustainable products and markets. Greenwashing degrades essential efforts to reduce climate change and pollution and to promote social justice. False marketing ... -
The value of cultivating norms for market orientation in professional service firms
(Journal article; Peer reviewed, 2018) -
Too much of a good thing? Consumer response to strategic changes in brand image
(Journal article; Peer reviewed, 2019-01-28) -
Travelling with a Guide Dog: Experiences of People with Vision Impairment
(Peer reviewed; Journal article, 2021)There is considerable research on people with vision impairment (PwVI) in the transport, travel and tourism sectors, which highlights the significance of real-time information and consistency in services to accessibility. ...