Blar i Vitenskapelige publikasjoner fra Institutt for markedsføring på forfatter "Bouwman, Harry"
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The role of ERP in business model innovation: Impetus or impediment
Molina-Castillo, Francisco-Jose; Bouwman, Harry; Rodríguez, Rocío; López-Nicolas, Carolina (Peer reviewed; Journal article, 2022)Purpose This research explores the moderating role of Enterprise Resource Planning (ERP) in (Business Model (BM) innovation by comparing two groups of Small and Medium-sized Enterprises (SMEs) that are still in the process ...