Blar i Vitenskapelige publikasjoner fra Institutt for markedsføring på forfatter "Elvekrok, Ingunn"
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Creating positive memory in staged experiences through sensory tools
Elvekrok, Ingunn; Gulbrandsøy, Pia (Peer reviewed; Journal article, 2021)This research investigates the link between the degree of sensory stimulation and positive memory in staged experiences. First, a field study on how two museums used sensory tools in their experience design was conducted. ... -
The role of accelerators in shaping entrepreneurial identity
Tobiassen, Anita Ellen; Elvekrok, Ingunn; Skreosen, Line Bøe (Peer reviewed; Journal article, 2022)This study explores how a Norwegian accelerator influenced the entrepreneurial identity of those accellerated.The importance of entrepreneurial identity, or how entrepreneurs see themselves and their business ventures, is ...