Blar i Vitenskapelige publikasjoner fra Institutt for markedsføring på tidsskrift "Journal of Air Transport Management"
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Ready for digital transformation? The effect of organisational readiness, innovation, airport size and ownership on digital change at airports
(Peer reviewed; Journal article, 2020)This study investigates the effect of organisational readiness, innovation and airport size and ownership on digital change at airports. Data is collected from a survey of managers at 94 airports worldwide and analysed ... -
Segmentation of passenger preferences for using digital technologies at airports in Norway
(Peer reviewed; Journal article, 2021)Airports are increasingly focused on implementing digital technologies at key stages of the airport journey to enhance the passenger experience. However, passengers have different preferences. TwoStep Cluster Analysis is ...