Blar i Vitenskapelige publikasjoner fra Institutt for markedsføring på tidsskrift "Journal of Business Research"
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An exploratory and confirmatory composite analysis of a scale for measuring privacy concerns
(Peer reviewed; Journal article, 2021)This paper reports a confirmatory composite analysis of a scale for measuring privacy concerns, and the effect of privacy concerns on the willingness to provide personal data. The analysis is based on 468 survey responses, ...