Exploring adolescents' experiences with personalized content on social media: A qualitative study

Abstract

This work-in-progress paper examines adolescents’ experiences with personalized content on social media and how it influences them. Through group interviews with Norwegian students aged 15 to 19 years, we investigated their awareness, comprehension, and emotions towards targeted and personalized content. The sample consisted of 48 participants (20 males and 28 females). The preliminary analysis uncovered three themes: 1) Encounters, awareness, and comprehension, 2) Emotions, and 3) Increasing use and appreciation.