Leveraging Twitter data to understand the dynamics of social media interactions on cryptocurrencies

Abstract

Rapid technological change in the last decades has led to the emergence of new platforms and fields such as cryptocurrencies and social media data. Cryptocurrencies are decentralized digital currencies that use blockchain technology to create a secure and decentralized environment. In the decade since the inception of social media, it has created revolutions and connected people with interests. Social media platforms such as Twitter allow users worldwide to share opinions, emotions, and news. Twitter is one of the most used social media platforms worldwide. The social media platform has millions of users where tweets are continuously shared every second. Therefore, tweets are useful when a large amount of data is generated to conduct a social media analysis. In addition, Twitter is broadly utilized by investors and financial analysts to gather valuable information. Several studies have shown that the content posted on Twitter can predict the movement of cryptocurrency prices. However, limited research has been conducted on the dynamics of Twitter interactions on cryptocurrencies among users. By leveraging 1724328 tweets, this research aims to understand the dynamics of social media users’ interactions on cryptocurrencies. Essentially by shedding light on larger cryptocurrencies contrary to smaller. The findings reveal that Twitter users are more positive than negative about cryptocurrencies. The analysis also shows an existing relationship between events and the interaction of users, where cryptocurrency-related events shift the emotion, sentiment, and discussion topics of the users. The thesis contributes to demonstrating the effectiveness of the Social set analysis framework to analyze and visualize a massive amount of social media data and user-generated data created on social media platforms such as Twitter.