Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this ...

In this master thesis, we have researched how different companies in the software development sector in Norway handles non-functional requirements, and which requirements should be emphasized. This has been ...

Social media has become an important part of consumers’ brand interaction. This study takes a content analysis research approach in order to investigate the content type of three interior brands’ postings on two popular ...

As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors ...

In recent times, banks have increasingly started using chatbots to offer round-the-clock customer service. However, customers experience with this type of technology is not well understood. The aim of this study was to get ...

There is a request for research to examine consumer-purchasing behavior in online grocery retailing. By definition, behavior includes both cognition and observable responses. Neuro-Information Systems (NeuroIS) is a framework ...