Browsing Vitenskapelige publikasjoner fra Institutt for markedsføring by Title
Now showing items 18-29 of 29
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Preferences for urban building materials: Does building culture background matter?
(Journal article; Peer reviewed, 2018-08-17) -
The provision of service information for public transport
(Chapter, 2021) -
Ready for digital transformation? The effect of organisational readiness, innovation, airport size and ownership on digital change at airports
(Peer reviewed; Journal article, 2020)This study investigates the effect of organisational readiness, innovation and airport size and ownership on digital change at airports. Data is collected from a survey of managers at 94 airports worldwide and analysed ... -
The role of accelerators in shaping entrepreneurial identity
(Peer reviewed; Journal article, 2022)This study explores how a Norwegian accelerator influenced the entrepreneurial identity of those accellerated.The importance of entrepreneurial identity, or how entrepreneurs see themselves and their business ventures, is ... -
The role of ERP in business model innovation: Impetus or impediment
(Peer reviewed; Journal article, 2022)Purpose This research explores the moderating role of Enterprise Resource Planning (ERP) in (Business Model (BM) innovation by comparing two groups of Small and Medium-sized Enterprises (SMEs) that are still in the process ... -
Segmentation of passenger preferences for using digital technologies at airports in Norway
(Peer reviewed; Journal article, 2021)Airports are increasingly focused on implementing digital technologies at key stages of the airport journey to enhance the passenger experience. However, passengers have different preferences. TwoStep Cluster Analysis is ... -
Smarte kontrakter kan hindre grønnvasking
(Peer reviewed; Journal article, 2021) -
Sustainable development and greenwashing: How blockchain technology information can empower green consumers
(Peer reviewed; Journal article, 2022)The unethical behavior of greenwashing threatens the growth of sustainable products and markets. Greenwashing degrades essential efforts to reduce climate change and pollution and to promote social justice. False marketing ... -
The value of cultivating norms for market orientation in professional service firms
(Journal article; Peer reviewed, 2018) -
Too much of a good thing? Consumer response to strategic changes in brand image
(Journal article; Peer reviewed, 2019-01-28) -
Travelling with a Guide Dog: Experiences of People with Vision Impairment
(Peer reviewed; Journal article, 2021)There is considerable research on people with vision impairment (PwVI) in the transport, travel and tourism sectors, which highlights the significance of real-time information and consistency in services to accessibility. ... -
A working holiday: From home to destination with a guide dog
(Chapter, 2021)