Browsing Vitenskapelige publikasjoner fra Institutt for markedsføring by Title
Now showing items 1-20 of 29
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Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
(Peer reviewed; Journal article, 2022)After years of using AI to perform cognitive tasks, marketing practitioners can now use it to perform tasks that require emotional intelligence. This advancement is made possible by the rise of afective computing, which ... -
Airline types
(Chapter, 2022) -
Airport digital passenger journey
(Chapter, 2022) -
Airport marketing
(Chapter, 2022) -
Airport service quality and passenger satisfaction : the impact of service failure on the likelihood of promoting an airport online
(Peer reviewed; Journal article, 2021)Based on the analysis of 2278 online passenger ratings of airports worldwide, this study uses a standard multinomial logit model to determine the likelihood of a passenger being a promoter of an airport when a service ... -
An assessment of air passenger confidence a year into the COVID-19 crisis: A segmentation analysis of passengers in Norway
(Peer reviewed; Journal article, 2021)The COVID-19 crisis has become the most intense and long-lasting in the history of aviation. There is already a significant literature on the immediate impact of the outbreak, as well as on speculation on the future evolution ... -
Better together? How evolution of co-branding alliance affects performance
(Peer reviewed; Journal article, 2022)This study underscores the need to examine alliances via time series. Research that attempts to generalise from data collected at a single point in time is unlikely to be able to capture the dynamics associated with the ... -
The Clock is Ticking—Or Is It? Customer Satisfaction Response to Waiting Shorter vs. Longer than Expected During a Service Encounter
(Peer reviewed; Journal article, 2023)Customer waits are commonplace in retail settings. To develop efficient wait management strategies, retailers need insights into how customers respond to waiting during service encounters. An intuitive insight supported ... -
COVID-19 and vision impairment: Constraints negotiation, participation, and well-being during lockdown in the United Kingdom
(Peer reviewed; Journal article, 2021)In response to the Coronavirus disease, the United Kingdom (UK) government introduced lockdown measures requiring people to isolate and adhere to social distancing. This article uses Constraints Negotiation Theory to examine ... -
Creating positive memory in staged experiences through sensory tools
(Peer reviewed; Journal article, 2021)This research investigates the link between the degree of sensory stimulation and positive memory in staged experiences. First, a field study on how two museums used sensory tools in their experience design was conducted. ... -
Differences in rates and odds for emergency caesarean section in six Palestinian hospitals: A population-based birth cohort study
(Journal article; Peer reviewed, 2018-03-02)Objective To assess the differences in rates and odds for emergency caesarean section among singleton pregnancies in six governmental Palestinian hospitals. Design A prospective population-based birth cohort study. Setting ... -
An exploratory and confirmatory composite analysis of a scale for measuring privacy concerns
(Peer reviewed; Journal article, 2021)This paper reports a confirmatory composite analysis of a scale for measuring privacy concerns, and the effect of privacy concerns on the willingness to provide personal data. The analysis is based on 468 survey responses, ... -
From Linear to Circular Economy: a Transaction Cost Approach to the Ecological Transformation of the Firm
(Peer reviewed; Journal article, 2022)Ownership and control have been the strategic focus of organizational analyses to achieve performance. The emergence of sustainable strategies has, however, confronted conventional organizational theory because performance ... -
The Geopolitical Risk and Strategic Uncertainty of Green Growth after the Ukraine Invasion: How the Circular Economy Can Decrease the Market Power of and Resource Dependency on Critical Minerals
(Peer reviewed; Journal article, 2022)Following the invasion of Ukraine, there is a call to replace Russian gas and oil with green electric energy. A prime sector subject to electrification is the transportation sector. Consequently, access to the critical ... -
Hvordan kan coaching bidra til faglig og personlig utvikling hos nye studenter?
(Journal article, 2022)SAMMENDRAG: Coaching som verktøy brukes i lederskap innen organisasjonslivet for å frigjøre potensiale og nå mål. En metaanlayse av temaet (Theeboom et al., 2014) indikerte at coaching kan brukes effektivt i organisasjoner, ... -
Jubelåret og odelsretten: Om naturalisering av eiendomsrett og arverett
(Peer reviewed; Journal article, 2020)«Plötsligt sitter man der, i arvingen Istvans kök.» I det svenske TV-programmet Okjänd arving oppsøker to journalister arvinger som knapt har hatt en relasjon til avdøde, som ikke vet om dødsfallet og som derfor ikke har ... -
Kjøp av tjenester til hjemmet- Diskursiv normalisering- morlask motstand
(Journal article; Peer reviewed, 2019-12-03)Det kjøpes lite tjenester til hjemmet. Vår kvantitative undersøkelse avdekker også stor motstand mot kjøp av tjenester i hjemmet. I den offentlige diskursen, derimot, fremstilles det som om slike tjenester etterspørres i ... -
Preferences for urban building materials: Does building culture background matter?
(Journal article; Peer reviewed, 2018-08-17) -
The provision of service information for public transport
(Chapter, 2021) -
Ready for digital transformation? The effect of organisational readiness, innovation, airport size and ownership on digital change at airports
(Peer reviewed; Journal article, 2020)This study investigates the effect of organisational readiness, innovation and airport size and ownership on digital change at airports. Data is collected from a survey of managers at 94 airports worldwide and analysed ...