Blar i Vitenskapelige publikasjoner fra Institutt for markedsføring på utgivelsesdato
Viser treff 21-29 av 29
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The role of ERP in business model innovation: Impetus or impediment
(Peer reviewed; Journal article, 2022)Purpose This research explores the moderating role of Enterprise Resource Planning (ERP) in (Business Model (BM) innovation by comparing two groups of Small and Medium-sized Enterprises (SMEs) that are still in the process ... -
Better together? How evolution of co-branding alliance affects performance
(Peer reviewed; Journal article, 2022)This study underscores the need to examine alliances via time series. Research that attempts to generalise from data collected at a single point in time is unlikely to be able to capture the dynamics associated with the ... -
The Geopolitical Risk and Strategic Uncertainty of Green Growth after the Ukraine Invasion: How the Circular Economy Can Decrease the Market Power of and Resource Dependency on Critical Minerals
(Peer reviewed; Journal article, 2022)Following the invasion of Ukraine, there is a call to replace Russian gas and oil with green electric energy. A prime sector subject to electrification is the transportation sector. Consequently, access to the critical ... -
From Linear to Circular Economy: a Transaction Cost Approach to the Ecological Transformation of the Firm
(Peer reviewed; Journal article, 2022)Ownership and control have been the strategic focus of organizational analyses to achieve performance. The emergence of sustainable strategies has, however, confronted conventional organizational theory because performance ... -
Hvordan kan coaching bidra til faglig og personlig utvikling hos nye studenter?
(Journal article, 2022)SAMMENDRAG: Coaching som verktøy brukes i lederskap innen organisasjonslivet for å frigjøre potensiale og nå mål. En metaanlayse av temaet (Theeboom et al., 2014) indikerte at coaching kan brukes effektivt i organisasjoner, ... -
Airline types
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Airport marketing
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Airport digital passenger journey
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The Clock is Ticking—Or Is It? Customer Satisfaction Response to Waiting Shorter vs. Longer than Expected During a Service Encounter
(Peer reviewed; Journal article, 2023)Customer waits are commonplace in retail settings. To develop efficient wait management strategies, retailers need insights into how customers respond to waiting during service encounters. An intuitive insight supported ...