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Too much of a good thing? Consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik Meling
;
Warlop, Luk
;
Fitzsimons, Gavan J.
Journal article, Peer reviewed
Accepted version
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Too+Much+of+a+Good+Thing-postprint.pdf (1.173Mb)
URI
http://hdl.handle.net/11250/2597983
Date
2019-01-28
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Publikasjoner fra Cristin - Høyskolen Kristiania
[491]
Vitenskapelige publikasjoner fra Institutt for kommunikasjon
[42]
Vitenskapelige publikasjoner fra Institutt for markedsføring
[29]
Original version
International Journal of Research in Marketing. 2019, 1-17.
10.1016/j.ijresmar.2019.01.001
Journal
International Journal of Research in Marketing
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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