Blar i Studentarbeider fra Institutt for teknologi på forfatter "Nodeland, Margrete"
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Adoption and Impact of QR-codes in an Omnichannel Customer Experience; The Perspective of Consumer Electronics
Kjeldsen, Kimberley; Nodeland, Margrete (Master thesis, 2022)Physical retailers are struggling to compete against digital players. Providing a positive omnichannel customer experience instore has become a vigorous strategy to stay competitive in today’s retail environment. QR-codes ...