The use of storytelling in middle-level management in the case of Telenor

The purpose of this thesis will be close examination of the coherence between organizational culture and storytelling through the studies of secondary data resources, which again will lead to a qualitative study with the purpose of answering our research questions and thesis statement. Our thesis is organized in a manner which starts by introducing our thesis statement and research question. It will continue to address our research of secondary data on organizational culture, the coherence between storytelling and organizational culture as well as give an outline of the storytelling which currently exists within Telenor. Furthermore it describes our research method before finally demonstrating and analyzing our findings and reaching a conclusion. The findings of our thesis are objectively interesting, because they demonstrate that there is not necessarily coherence between the external displays of storytelling and the internal experience of daily use of storytelling in leadership. They will also be subjectively interesting for the Telenor organization, as they lay groundwork for further research on the topic as well as gives information which could be interesting for the further development of strategies to implement storytelling in the middle-level management.