Vitenskapelige publikasjoner fra Institutt for markedsføring
Denne samlingen inneholder vitenskapelige publikasjoner fra Institutt for markedsføring.
Recent Submissions
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The Clock is Ticking—Or Is It? Customer Satisfaction Response to Waiting Shorter vs. Longer than Expected During a Service Encounter
(Peer reviewed; Journal article, 2023)Customer waits are commonplace in retail settings. To develop efficient wait management strategies, retailers need insights into how customers respond to waiting during service encounters. An intuitive insight supported ... -
The role of accelerators in shaping entrepreneurial identity
(Peer reviewed; Journal article, 2022)This study explores how a Norwegian accelerator influenced the entrepreneurial identity of those accellerated.The importance of entrepreneurial identity, or how entrepreneurs see themselves and their business ventures, is ... -
Sustainable development and greenwashing: How blockchain technology information can empower green consumers
(Peer reviewed; Journal article, 2022)The unethical behavior of greenwashing threatens the growth of sustainable products and markets. Greenwashing degrades essential efforts to reduce climate change and pollution and to promote social justice. False marketing ... -
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
(Peer reviewed; Journal article, 2022)After years of using AI to perform cognitive tasks, marketing practitioners can now use it to perform tasks that require emotional intelligence. This advancement is made possible by the rise of afective computing, which ... -
The role of ERP in business model innovation: Impetus or impediment
(Peer reviewed; Journal article, 2022)Purpose This research explores the moderating role of Enterprise Resource Planning (ERP) in (Business Model (BM) innovation by comparing two groups of Small and Medium-sized Enterprises (SMEs) that are still in the process ... -
Better together? How evolution of co-branding alliance affects performance
(Peer reviewed; Journal article, 2022)This study underscores the need to examine alliances via time series. Research that attempts to generalise from data collected at a single point in time is unlikely to be able to capture the dynamics associated with the ... -
Jubelåret og odelsretten: Om naturalisering av eiendomsrett og arverett
(Peer reviewed; Journal article, 2020)«Plötsligt sitter man der, i arvingen Istvans kök.» I det svenske TV-programmet Okjänd arving oppsøker to journalister arvinger som knapt har hatt en relasjon til avdøde, som ikke vet om dødsfallet og som derfor ikke har ... -
Hvordan kan coaching bidra til faglig og personlig utvikling hos nye studenter?
(Journal article, 2022)SAMMENDRAG: Coaching som verktøy brukes i lederskap innen organisasjonslivet for å frigjøre potensiale og nå mål. En metaanlayse av temaet (Theeboom et al., 2014) indikerte at coaching kan brukes effektivt i organisasjoner, ... -
The Geopolitical Risk and Strategic Uncertainty of Green Growth after the Ukraine Invasion: How the Circular Economy Can Decrease the Market Power of and Resource Dependency on Critical Minerals
(Peer reviewed; Journal article, 2022)Following the invasion of Ukraine, there is a call to replace Russian gas and oil with green electric energy. A prime sector subject to electrification is the transportation sector. Consequently, access to the critical ... -
From Linear to Circular Economy: a Transaction Cost Approach to the Ecological Transformation of the Firm
(Peer reviewed; Journal article, 2022)Ownership and control have been the strategic focus of organizational analyses to achieve performance. The emergence of sustainable strategies has, however, confronted conventional organizational theory because performance ... -
A working holiday: From home to destination with a guide dog
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The provision of service information for public transport
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Airline types
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Airport marketing
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Airport digital passenger journey
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Airport service quality and passenger satisfaction : the impact of service failure on the likelihood of promoting an airport online
(Peer reviewed; Journal article, 2021)Based on the analysis of 2278 online passenger ratings of airports worldwide, this study uses a standard multinomial logit model to determine the likelihood of a passenger being a promoter of an airport when a service ... -
Smarte kontrakter kan hindre grønnvasking
(Peer reviewed; Journal article, 2021) -
Creating positive memory in staged experiences through sensory tools
(Peer reviewed; Journal article, 2021)This research investigates the link between the degree of sensory stimulation and positive memory in staged experiences. First, a field study on how two museums used sensory tools in their experience design was conducted. ... -
Ready for digital transformation? The effect of organisational readiness, innovation, airport size and ownership on digital change at airports
(Peer reviewed; Journal article, 2020)This study investigates the effect of organisational readiness, innovation and airport size and ownership on digital change at airports. Data is collected from a survey of managers at 94 airports worldwide and analysed ... -
An assessment of air passenger confidence a year into the COVID-19 crisis: A segmentation analysis of passengers in Norway
(Peer reviewed; Journal article, 2021)The COVID-19 crisis has become the most intense and long-lasting in the history of aviation. There is already a significant literature on the immediate impact of the outbreak, as well as on speculation on the future evolution ...
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