Bærekraft og konkurransefortrinn : Et studie om hvordan bedrifter kan prestere bedre ved å ha en proaktiv tilnærming til bærekraft

Abstract

As the strain on planet Earth is increasing, there is a heightened need for organizations to address the natural environment and come as close to zero emission levels as possible. The purpose of this study is to clarify the link between sustainability, competitive advantage and performance. Proactive environmental strategy (PES), is a theoretical construct that is getting more and more attention because it highlights the company's actions which proactively prevents emissions and pollution levels. This study combines the internal and the external antecedents view of proactive environmental strategy (PES). The internal view is based upon the resource based view, and the external view is based upon corporate social responsibility. The widely applied typology of Miles and Snow is present to check whether there are differences between the firms. This study applies a quantitative research design conducted within the Norwegian wood and forestry industry.